ABC Scrum Master

What is Scrum?

Scrum is a framework that helps teams solve complex, dynamic problems through effective collaboration.

Developed by Ken Schwaber and Jeff Sutherland in 1995, Scrum comprises of Scrum Teams, roles, events, artifacts, and rules. Scrum is not a definitive method, process, or technique, but a flexible framework that allows for the integration of various approaches.

Every component within the framework has a specific purpose and is critical to Scrum's success. The Scrum Guide outlines the rules that govern the relationships and interactions between roles, events, and artifacts.

By adopting Scrum, teams can collaborate effectively and deliver high-value products.

The uses of Scrum

Originally created as a product management and development tool, Scrum has evolved into a widely recognized framework, adopted globally since the 1990s. Here are some of the ways it's being used today:

  • Identifying viable markets, technologies and product capabilities
  • Developing and enhancing products
  • Frequent product releases, sometimes multiple times a day
  • Creating and maintaining cloud and other operational environments for products
  • Sustaining and renewing products

Scrum's applications are vast and varied, including software, hardware, embedded software, interactive function networks, autonomous vehicles, schools, government, marketing, and organizational operations. Its effectiveness has been repeatedly proven in dealing with complexities arising from the intersection of technology, market, and environmental factors.

Scrum's iterative and incremental approach to knowledge transfer has made it an increasingly popular choice for product and service development, as well as organizational management, where it continues to excel.

The benefits of Scrum

Optimizing Profit through Scrum Methodology

The Scrum methodology allows for the incremental development of new features through Sprints. At the end of each Sprint, a potentially releasable version of the product or solution is achieved. This approach makes it possible to release the product or solution much earlier in the development cycle, unlocking benefits early on and ultimately leading to increased revenue.

Sustaining Quality in Scrum Development

In Scrum development, ensuring quality is a crucial principle. The solution is consistently evaluated through testing throughout each Sprint as it progresses. This technique enables early detection of quality concerns, allowing them to be promptly addressed.

Transparency in Scrum Development

To ensure effective management of expectations, the Scrum development methodology encourages active participation from both the Product Owner and Stakeholders throughout the development process. This promotes transparency, a crucial aspect of the Scrum framework.

Reducing Risk in Scrum with Small Development Increments

To ensure your project or initiative's success, identifying potential risks early on and mitigating them is crucial. In Scrum, small development increments can help streamline this process. When the Scrum Team takes ownership of the identified risks and regularly reviews them, the likelihood of failure is significantly reduced.

The Importance of Agility and Flexibility in Project Management

The conventional waterfall methodology demands a well-defined plan upfront, which makes it resistant to change. On the other hand, agile development embraces and even expects change. As the product or solution takes shape, detailed requirements emerge and evolve.

Improved Cost Management for Development Projects

When it comes to projects with fixed timelines and evolving requirements, having a fixed budget is achievable. Instead of the budget, the scope of the product and its features can be adjusted. This method enables you to track the actual cost of development as it advances, providing a more precise view of expenses for future activities.

Enhancing Business Engagement and Customer Satisfaction

A transparent product development process, adaptable approach, and active participation of a Product Owner can significantly improve business engagement and customer satisfaction.

Developing a Valuable Product with Scrum Teams

Scrum Teams have a unique advantage in that they can easily adapt to changes and allow requirements to evolve. By following this approach, teams can create a product or solution that not only meets, but exceeds the expectations of stakeholders, customers, and users. The focus is on creating the right product that will deliver the necessary value and benefits.

Speed to Market

It's worth noting that 80% of market leaders are those who were first to launch. Studies show that agile development is an effective method to support early and frequent releases, resulting in higher revenue from incremental delivery.

Boosting Job Satisfaction

To improve employee morale and create a more pleasant work environment, consider involving your employees, promoting cooperation and collaboration. When individuals take pleasure in their work, they are more likely to produce quality work and approach their tasks with innovative thinking.

The Scrum Guide

Developed by Ken Schwaber and Jeff Sutherland, the Scrum Guide is an all-encompassing manual that offers a concise explanation of the Scrum methodology.

It delves into how each element of the framework plays a crucial role in achieving the desired outcomes and value of Scrum.

It's important to note that any deviation from the core principles or concepts of Scrum, as well as ignoring its rules, can lead to issues and impede the benefits of Scrum, ultimately rendering it ineffective.

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Scrum Values?

To make Scrum work, it's essential for individuals to embrace and apply the five values consistently.


Scrum Team members have courage to do the right thing and work on tough problems


Everyone focuses on the work of the Sprint and the goals of the Scrum Team


People personally commit to achieving the goals of the Scrum Team


Scrum Team members respect each other to be capable, independent people


The Scrum Team and its stakeholders agree to be open about all the work and the challenges with performing the work

Scrum Events

Scrum methodology utilizes time-boxed events to create regularity and reduce the necessity for extraneous meetings.

The Sprint

A time-box of one month or less during which a “Done”, useable, and potentially releasable product Increment is created.

Sprint Planning

The work to be performed in the Sprint is planned at the Sprint Planning. This plan is created by the collaborative work of the entire Scrum Team.

Daily Scrum

The Daily Scrum is a 15-minute time-boxed event for the Development Team. The Daily Scrum is held every day of the Sprint. At it, the Development Team plans work for the next 24 hours

Sprint Review

A Sprint Review is held at the end of the Sprint to inspect the Increment and adapt the Product Backlog if needed.

Sprint Retrospective

The Sprint Retrospective is an opportunity for the Scrum Team to inspect itself and create a plan for improvements to be enacted during the next Sprint.

What are the Scrum Artefacts?

Transparency is key in representing work or value, as it allows for inspection and adaptation to take place.

Product Backlog

An ordered list of everything that is known to be needed in the product. Single source of requirements for any changes to be made.

Sprint Backlog

Set of Product Backlog items selected for the Sprint, plus a plan for delivering the product Increment and realizing the Sprint Goal.


The sum of all the Product Backlog items completed during a Sprint and the value of the increments of all previous Sprints.

Who makes up the Scrum Team?

Scrum Master

Responsible for promoting and supporting Scrum - as defined in the Scrum Guide - by helping everyone understand Scrum theory, practices, rules, and values.

Product Owner

Responsible for maximizing the value of the product resulting from work of the Development Team. sole person responsible for managing the Product Backlog.

Development Team

Consists of professionals who do the work of delivering a potentially releasable Increment of “Done” product at the end of each Sprint. Structured and empowered to organize and manage their own work.

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Training teams is what we do really well, so if you have more than one person to train it may be more cost effective for you to consider our corporate solutions. Courses are offered online, on-site or virtually; there are so many options so it’s best for you to email us at [email protected] with your requirements and we will send you a tailored quote.

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